Ecommerce SEO services for online stores

Your store works. Google just can't find it.

We fix what's stopping Google reading your store, then build the pages and content that bring in people searching for what you sell. Slower than ads, and it keeps working after you stop paying.

Flat monthly fee. No lock-in beyond six months. Everything we build stays on your site.

Reviewing website traffic figures on a laptop at a desk
Product pagesSite speedContent

Before anything else: this is slow.

We'd rather lose you here than three months in.

SEO is not advertising. You don't switch it on and get traffic tomorrow. The work happens now and the results arrive months later, which is a genuinely uncomfortable way to spend money.

A realistic shape: the first month is fixing and planning with nothing visible. Months two and three, small movements you'd need to look for. Months four to six is usually when it starts feeling real. After that it compounds, and the traffic keeps arriving whether or not you're still paying us.

Anyone promising rankings in thirty days is either lying or about to do something that gets your store penalised.

If you need sales this month, don't start here — start with Google ads and come back to this when you've got breathing room. We'll tell you that on the first call if it's true.

Sound familiar?

“I get traffic but it's all people searching my brand name.”

Those are customers you already had. Real growth is people who've never heard of you searching for what you sell.

“My products are on page five for everything.”

Usually your pages are competing with each other, or Google can't tell what any of them are actually about.

“I wrote blog posts and nothing happened.”

Writing is the easy part. If nothing links to the post and it doesn't connect to anything you sell, it just sits there.

“I paid someone for SEO and got a monthly report I didn't understand.”

Reports full of numbers that never became sales. We report in traffic and orders, not rankings you can't spend.

Your pages are probably competing with each other.

Here's the thing that surprises most store owners.

You'd think more pages means more chances to rank. It's usually the opposite.

A typical store ends up with the same product living at five different web addresses — one per size, one per colour, one from a filter someone clicked, one from a sorting option. Google sees five near-identical pages and has to guess which one matters. So it either picks the wrong one or gives up on all of them.

Meanwhile your actual money pages — the ones for “waterproof walking boots” rather than one specific boot — are thin, or don't exist at all.

That's the core of the job. Cut what shouldn't be there, strengthen what should, and make it obvious to Google which page answers which search.

What's usually blocking you: the technical SEO side.

The same product on five addresses

Sizes, colours, filters and sorting each create their own page. Google sees copies and stops trusting any of them.

Filter pages eating everything

Every combination of filters can create a page. On a big store that's thousands of near-empty pages for Google to wade through before it reaches the ones you care about.

Descriptions from your supplier

If the same words appear on forty other stores, there's no reason for Google to pick yours.

A slow store on a phone

Speed affects both whether people stay and how you rank. Usually apps and uncompressed images rather than anything deep.

No pages for what people actually search

People search categories far more than individual products. Most stores put all their effort into product pages and leave the category pages nearly blank.

Nothing linking anywhere

Your best pages get no help from the rest of your site, and nothing outside your site points at them either.

Category pages are where the money is.

This is the single most useful thing on this page, so it's worth stating plainly.

Someone typing “women's waterproof walking boots” is looking for a choice, not one specific boot. The page that should win is your category page — the one listing all of them.

Most stores treat category pages as a grid of products with a heading and nothing else. No description, no answers to the obvious questions, no reason for Google to consider it better than anyone else's grid.

Getting those pages right usually moves more traffic than any amount of blog writing, and it's the part almost everyone skips.

If you also sell through Google's product listings, the feed side of that is covered on our Google Shopping page.

Content only works if it connects to something you sell.

Blog posts get written because someone said content is important. Then they sit there.

Content earns its place when it does one of two jobs. It answers a question your buyer has on the way to purchasing, and links them to the page that sells it. Or it's genuinely worth linking to, so other sites point at you — which is what actually lifts everything else on your store.

Ten posts about nothing in particular will do less than one guide that other people reference.

We write less, aimed better.

Getting mentioned when people ask ChatGPT.

Worth addressing, because you'll get sold this.

More people are asking AI tools what to buy instead of searching. Those tools read the same web everyone else does — clear product pages, straight answers, and other sites mentioning you.

So the work that gets you found there is the work that gets you found on Google. Same job.

Anyone selling you a separate “AI visibility” package right now is selling you the same thing twice. We'll do it as part of the normal work and not charge you extra for the acronym.

What we actually do.

Find out what's blocking you

A full look at what's stopping Google reading your store properly, in plain English, with what to fix first.

Clean up the mess

Duplicate pages merged, filter pages stopped from multiplying, broken links fixed, redirects sorted.

Fix your speed

Apps trimmed, images compressed, tested on a real phone rather than a fast desktop.

Build your category pages

Real descriptions, answers to buyer questions, and structured so Google understands what each one covers.

Rewrite what your supplier gave you

Product descriptions in your own words, so you're not the fortieth store with identical text.

Write content worth linking to

Fewer posts, aimed at real questions, connected to the pages that sell.

Earn mentions elsewhere

Getting other sites to reference you, which is what lifts everything else.

Report in traffic and orders

Not a spreadsheet of rankings. What changed, what it brought in, what's next.

How it goes.

  1. 01

    We look before we promise

    A proper look at your store and what people search for in your category. You get the findings and the plan whether or not you continue.

  2. 02

    We fix what's broken

    The unglamorous month. Duplicate pages, filter pages, speed, links. No visible results yet.

  3. 03

    We build your category pages

    The pages that answer the searches with real volume behind them.

  4. 04

    We start publishing and earning mentions

    Content aimed at real buyer questions, and outreach to get other sites referencing you.

  5. 05

    We keep going and report honestly

    Monthly, in traffic and orders. Including the months where the answer is “not much yet”, because those happen.

Straight answers about money.

We charge a flat monthly fee

Agreed before we start. It doesn't change based on how well things go.

Six months minimum, and we mean it

Three months of SEO is money set on fire. If you can't commit to six, spend it on ads instead and come back later.

The first month has nothing to show

You're paying for fixing and planning. If that's uncomfortable, say so now rather than in week five.

Everything stays yours

The pages, the content, the fixes. If we stop working together, none of it gets taken away and it keeps working.

We'll tell you if ads suit you better

Some products and margins are simply better served by Meta or Google ads. We'd rather say that than take six months of fees.

Questions.

What does an ecommerce SEO agency do?+

Fixes what's stopping Google reading your store, builds the pages that match what people search, writes content that connects to what you sell, and gets other sites referencing you.

How much do ecommerce SEO services cost?+

We charge a flat monthly fee agreed before starting, based on how big your store is and how much needs fixing. No percentage of sales, no charges that scale with your revenue.

How long does ecommerce SEO take to work?+

Small movements around month two or three. It usually starts feeling real between months four and six. Anyone promising faster is guessing or cutting corners that get stores penalised.

Is an SEO audit worth paying for?+

Only if it comes with the fixing. A document listing problems that nobody acts on is a very expensive PDF.

Do I need SEO if I'm already running ads?+

Not immediately. Ads bring sales now, SEO builds something that keeps working after you stop paying. Most stores do ads first and add SEO once there's room in the budget.

Is Shopify good for SEO?+

It's fine. It handles the basics well and has a few quirks around how it creates duplicate pages, which are manageable. The platform is almost never the reason a store isn't ranking.

Why don't my product pages show up on Google?+

Usually because you have several near-identical versions of the same product, or the description is the same text your supplier gave everyone else. Sometimes because the category page should be ranking instead.

Do I need a blog to rank an online store?+

Not necessarily. Most stores would get more from fixing their category pages than from writing blog posts. Content matters, but it's rarely the first thing.

What if I'm rebuilding my store soon?+

Tell us before you do it. A rebuild done without planning can wipe out years of search traffic overnight. If you're planning one, look at our Shopify build work — we handle the move without losing rankings.

Do you guarantee rankings?+

No, and nobody honest does. Google doesn't sell positions and doesn't tell anyone exactly how it decides. We can guarantee the work and be straight with you about what it's producing.

Send us your store.

We'll look at what's stopping Google finding you and tell you the three things we'd fix first. Within 24 hours, in plain English, no long sales call.